Rubie Chen


SÓONG Branding

SÓONG is a creative beer cocktail brand from Shanghai.

Logo design concept

The dynamic calligraphy stroke represents the bold and refreshing attribute of the beer. 

The slim and silky “S” in the middle stands for the elegance characteristic of the cocktail. 

SÓONG is the fusion of all kind, a creative hub of innovative drink. 

The brand personalities are interesting, active and attractive.